Tourism Nova Scotia Website Redesign
What
Redesign of Tourism Nova Scotia website
When
Spring 2019
My Role
UX lead
The Team
Jordan Kentris UX Director
Keya Vadgama Product Designer
Liz Wood UX Designer
Jen Mighton Project Manager
Christian Steffan Art Director
Krisztina Virag Account Director
Wendy Schaffer Content Strategist
Eve Cuthbertson Business Analyst
Jex Obejas Developer
Will Chong Developer
What
Redesign of Tourism Nova Scotia website
When
Spring 2019
My role
UX lead
The team
Jordan Kentris UX Director, Keya Vadgama Product Designer, Liz Wood UX Designer, Jen Mighton Project Manager, Krisztina Virag Account Director, Wendy Schaffer Content Strategist, Jex Obejas Developer. Will Chong Developer
Challenge
The Tourism Nova Scotia (TSN) website had originally been designed four years ago. It had been added to with a variety of microsites and there was a lot of duplicated content and confusing taxonomy. A number of tools such as search did not work and users found it difficult to find basic information. Because TNS is a government agency, we were told the site had to be built using Drupal.
Process
The Tribal team had conducted extensive research prior to the design phase, and we aware of the kind of information visitors to Nova Scotia were looking for. We realized there were two distinct use cases to design for. Firstly to seduce those who were deciding where to vacation and promote the best that Nova Scotia has to offer. The site also needs to act as a guide for those who had decided to visit and was either pre-planning or already on vacation. We divided the process into 14 weekly sprints, designing by component, which could quickly be built by front end developers and validated during weekly usability tests.
Outcome
I moved on from Tribal Agency soon after the site was launched and do not have access to website metrics, the online website design is however still unchanged 4 years later.
Sample mobile screens from map-based discovery tool.
Usability testing a prototype of the map discovery tool
Desktop samples
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