“Indifference towards people and the reality in which they live is actually the one and only cardinal sin in design” 

“Indifference towards people and the reality in which they live is actually the one and only cardinal sin in design”

“Indifference towards people and the reality in which they live is actually the one and only cardinal sin in design” 

“Indifference towards people and the reality in which they live is actually the one and only cardinal sin in design" 

“Indifference towards people and the reality in which they live is actually the one and only cardinal sin in design” 

Deiter Rams

Aboutmeshot

About Me

I started my design career in the UK as an editorial designer. I spent over a decade launching titles, leading redesigns, winning awards and working on crafting thousands of pages.

Around five years ago a growing interest in evidence-based, human-centred processes, led me to study user experience design, and expand my focus to include digital mediums.

Since 2016 I've been working at Tribal Worldwide / DDB as a UX/UI Designer. I've worked on a wide range of projects, with clients including Volkswagen, Samsung, GO Transit, Nestlé, Tourism Nova Scotia and Natures Way.

I am a UX generalist, I'm comfortable working during any stage of the project lifecycle. From initial stakeholder interviews to delivering high-fidelity artwork, I'm passionate about every phase of the process.

I have moderated hundreds, possibly thousands of usability tests. It's a humbling experience to watch someone struggle to understand something you've created. It's made me a better designer.

Experience

SENIOR PRODUCT DESIGNER | Tribal Worldwide / DDB
2018–present

SENIOR PRODUCT DESIGNER | TRIBAL DDB
2019–PRESENT

Design lead on a variety of complex Volkswagen projects that required extensive user research, rapid prototyping, iterative problem solving, and end-to-end design in a lean environment

Carried out a variety of original research projects involving diary studies, contextual inquiry, user interviews, and data analytics

Championed a user-centric approach throughout the agency, encouraged cross-functional collaboration, and mentored junior designers

UX/UI DESIGNER | Tribal Worldwide / DDB
2016–2018

UX/UI DESIGNER | TRIBAL DDB
2016–2019

High-fidelity digital design for a range of clients including Samsung, Volkswagen, Tourism Nova Scotia, Royal Canin, and Monaris

Conducted UX research, and defined digital strategy for Samsung, Volkswagen, Nestlé, McDonald’s, and GO Transit

Created UX deliverables, including wireframes, personas, experience maps, user flows, sitemaps, heuristic reviews, accessibility audits, and interactive prototypes

Scripted, moderated and synthesized results of usability tests 

Presented research findings, UX strategy, and design solutions to clients

Collaborated closely with development team to ensure optimum project outcome

ART DIRECTOR | North By Northeast Music Festival
2001–2015

ART DIRECTOR | NORTH BY NORTHEAST MUSIC FESTIVAL
2001–2015

Designed and executed the visual identity for the annual music festival, which grew into one of Canada’s highest profile events during my creative leadership

ART DIRECTOR | NOW Magazine
2006–2016

ART DIRECTOR | NOW MAGAZINE
2006–2016

Led creative output of the magazine’s art department.

Defined user experience and visual design of digital properties.

Member of the editorial board responsible for defining magazine content and direction

SENIOR DESIGNER | NOW Magazine
2001–2006

SENIOR DESIGNER | NOW MAGAZINE
2001–2006

Designed weekly publication and feature supplements.

ART DIRECTOR | The List Magazine
1998–2001

ART DIRECTOR | THE LIST MAGAZINE
1998–2001

Art directed Scotland’s leading arts and entertainment magazine

Redesigned magazine which resulted in the highest circulation of its 20 year history

DESIGNER/ PRODUCTION MANAGER | The List Magazine
1996–1998

DESIGNER/ PRODUCTION MANAGER | THE LIST MAGAZINE
1996–1998

Designed magazine, and co-ordinated production process with editorial, advertising, and art departments

Education

USER EXPERIENCE DESIGN CERTIFICATE
George Brown College

USER EXPERIENCE DESIGN CERTIFICATE  2015-2016
George Brown College

BA (Hons) INTERNATIONAL HISTORY & POLITICS 
University of Leeds

BA (Hons) INTERNATIONAL HISTORY & POLITICS
University of Leeds